Exposed at ECTS in London
— Nerdheaven Ltd. previews Office-Politics,
a "gameshow contest" and marketing product designed for converging
media, at the ECTS, Europe’s premier interactive entertainment
expo. Nerdheaven is exhibiting under the Telefilm Canada umbrella on
September 2nd-4th. At full commercial launch, Office-Politics will be
playable on wireless, voice web, web and digital TV. Office-Politics
is sponsored by Apple Computer and Motorola, Inc.
is opening doors for Office-Politics, the game everyone plays. As
Canadian content developers we are very fortunate to have Telefilm
whose raison d’etre is to encourage the development of original
Canadian content for international distribution. The ECTS event is
an ideal opportunity to talk Office-Politics face-to-face with heavy-hitters
in the European telecommunications and games industries." Franke
James, MFA, Creator, Nerdheaven Ltd.
The inside dirt
From the player’s perspective Office-Politics is wicked fun. The
players engage in intense social interaction, compete for prizes, and
laugh (or squirm) at the twisted social commentary. From a marketer’s
perspective the game is a sophisticated vehicle which delivers demographic
information, psychographic profiles and advertising impressions. It
helps advertisers build stronger relationships with their customers.
The game is a self-organizing
system designed to promote player-to-player communication and produce
measurable marketing results. Each player’s mission is to unseat
the current CEO. Vices and virtues are the currency of the game. Players
are counselled to "Kiss-ass, backstab, hire and fire your way to
the top." Bill James, Game Architect said, "Office-Politics
will appeal to everyone who wants a psychological, strategic and social
online experience. It’s not thumb-candy for hard-core gamers,
it’s brain-candy for everyone." The target audience is 18-35,
male/female, P2P, casual gamers. Office-Politics is designed to take
advantage of the exponential growth in peer-to-peer communications.
Who really pays
Office-Politics’ primary customers are content distributors and
telecommunications providers. For the content distributors Office-Politics
provides an integrated entertainment and marketing property which offers
interactive mass-market reach, data collection and community building.
For the telcos, the game delivers highly relevant and compelling content
needed to generate incremental air time, reduce customer churn and differentiate
their brand. Secondary customers include the advertisers and agencies
who will purchase consumer data and profile information.
The brains behind
Bill James, Game Architect, Co-founder, Nerdheaven Ltd.
Franke James, Creator, Co-founder, Nerdheaven Ltd.
the satirical brainchild of artists Bill James and Franke James, whose
hybrid talents of art, technology and marketing have attracted such
notable clients as Sony Music, Roots Canada, Umbra and iVillage. The
James have been at the forefront of creating entertaining content for
advertising clients since 1995. They launched Roots Canada on the web
in February 1996 with an interactive story project and contest entitled
"Around the Campfire". In 1997 they pioneered a pseudo-psychological
advergame called "The Room", for Umbra (a global houseware
manufacturer). It went on to attract millions of visitors, garner international
awards and achieve "hot site" status with USA Today, AOL,
and Yahoo. Other examples of their work include the "Looking Glass"
self-analysis beauty game (1999), the animated and twisted comedy "Control
Alt Delete" (2000), and the MyObsessions.com "Love Quiz"
Nerdheaven Ltd. is a privately held company based in Toronto, Canada.
The company is developing original games which integrate multi-player
communication, entertainment, advertising, and market research capability
across converging media including the web, wireless, voice, and television
networks. The first entertainment property to be developed by Nerdheaven
is Office-Politics — "the game everyone plays".
Telefilm at ECTS
Francois Macerola, Chairman of the Board of Telefilm Canada stated:
"Canadians in new media entertainment continue to demonstrate the
expertise and forward thinking that gives them a competitive edge at
the ECTS." Telefilm Canada, a cultural investor in cinema, television
and multimedia Telefilm Canada is a federal cultural agency dedicated
primarily to the development and promotion of the Canadian film, television
and new media industry. The Corporation acts as one of the government’s
principal instruments for providing strategic leverage to the Canadian
Nerdheaven will be presenting the Office-Politics demo at ECTS in the
Telefilm Canada booth, #1652, September 2-4, 2001. Office-Politics official
sponsors at the ECTS show are Apple Computer, Motorola, Inc. and Telefilm
Nuance Communications, www.nuance.com
Pirate Radio, www.pirate.ca
Starnix Inc., www.starnix.com
For more information
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